Marketing Cloud Intelligence Accredited Professional
Exam Code: AP-215
The Marketing Cloud Intelligence Accredited Professional (AP-215) validates role-focused Salesforce knowledge in marketing cloud intelligence. Salesforce has announced that this credential retires February 1, 2027; new exam registration closed July 24, 2026, and already-registered candidates have through August 31, 2026 to take the exam.
- Exam Breakdown
- Domain Breakdown
- Access Breakdown
Exam Overview
The AP-215 exam assesses the knowledge and applied judgment described in Salesforce's current official exam information for Marketing Cloud Intelligence. Use the current guide as the source of truth because Salesforce can update objectives and policies.
- Exam Code: AP-215
- Credential: Marketing Cloud Intelligence Accredited Professional
- Duration: 90 minutes.
- Passing Score: 60%
- Exam Language: Check the current Salesforce exam guide and scheduling page for available languages.
Exam Structure
The AP-215 exam is aligned to Salesforce's published Marketing Cloud Intelligence syllabus and role expectations.
- Question Types: Multiple-choice and/or multiple-select questions as specified by the current official exam guide.
- Number of Questions: 40 scored questions, plus up to 5 unscored questions
- Scoring: Salesforce scores the certification exam under its current program rules; unscored questions, when included, do not contribute to the final result.
Exam Policies
Salesforce has announced this certification will retire February 1, 2027. New registration closed July 24, 2026; candidates who registered by that date must take the exam no later than August 31, 2026.
- Rescheduling: For online-proctored appointments, make changes at least 24 hours before the scheduled time. For test-center appointments, Salesforce requires at least 48 hours' notice under its current reschedule policy.
- Cancellation: Cancel within the same policy window—at least 24 hours before an online-proctored appointment or 48 hours before a test-center appointment—to avoid the applicable late-cancellation consequences.
- Retake Policy: After a first failure in a release cycle, wait 24 hours before the second attempt. After a second failure, wait 14 days before the third. After a third failure, wait until the next release cycle; attempt counts reset with the new cycle.
- Retake Fee: USD $150 before applicable taxes under Salesforce's current pricing for this exam category.
Certification Validity and Renewal Options
After a valid passing result on the AP-215 exam, credential status follows Salesforce's current certification and maintenance policies.
- Validity: The credential remains valid until February 1, 2027. After retirement it remains visible on the Trailblazer Profile with retired status under Salesforce's retirement policy.
- Renewal Options: Salesforce states that certifications retiring February 1, 2027 have no maintenance requirement between the retirement announcement and retirement date.
Exam Fee
- Base Fee: The current published Marketing Cloud Intelligence exam fee is USD $150 before applicable taxes.
- Taxes: Applicable taxes may be added based on billing location and local law, so the final Marketing Cloud Intelligence certification cost can differ from the published USD base price.
- India Pricing Note: Confirm the live INR checkout amount, applicable taxes, payment options, and any eligible voucher in the official Salesforce/Pearson VUE flow before purchase.
Prerequisites
Before the AP-215 exam, verify prerequisite requirements in Salesforce's current certification prerequisite table and the official exam guide.
- Required Certification Prerequisite: None stated as a required prerequisite in the current official exam information.
- Recommended Experience: Build hands-on familiarity with Marketing Cloud Intelligence at the depth described in the current official exam guide.
- Recommended Preparation: Use Salesforce Trailhead, the official exam guide, Salesforce product documentation, and hands-on practice; avoid unauthorized exam content.
Exam Topics
The current Marketing Cloud Intelligence syllabus centers on these official-scope skill areas and closely related implementation tasks:
- Marketing Data and Audience Management
- Campaign and Journey Design
- Content, Messaging, and Personalization
- Automation and Cross-Channel Orchestration
- Analytics, Reporting, and Optimization
- Governance, Consent, and Platform Configuration
Intended Audience
The AP-215 exam is suited to professionals working in or progressing toward roles such as:
- Marketing Cloud Specialists
- Marketing Technologists
- CRM Marketers
- Marketing Automation Consultants
- Campaign Managers
- Solution Consultants
- Digital Marketing Professionals
Career Opportunities
Skills represented in the Marketing Cloud Intelligence syllabus can support paths such as:
- Marketing Cloud Specialist
- Marketing Automation Consultant
- CRM Marketing Specialist
- Marketing Technologist
- Campaign Operations Manager
- Marketing Cloud Consultant
Average Salary (Approximate)
Approximate role-aligned market ranges from Glassdoor. Salaries vary by experience, employer, location, job role, industry, and compensation structure; certification alone does not determine pay.
- United States: approximately USD $95,000-$152,000 per year (Glassdoor Salesforce Consultant total-pay range, 2026).
- India: approximately INR 710,000-INR 1,590,000 per year (Glassdoor Salesforce Consultant market range, 2026).
- United Kingdom: approximately GBP 46,000-GBP 74,000 per year (Glassdoor London Salesforce Consultant total-pay range, 2026).
- UAE: approximately AED 96,000-AED 228,000 per year (annualized from Glassdoor Dubai Salesforce Consultant total pay of AED 8,000-AED 19,000 per month, 2026).
Exam Delivery Options
Salesforce certification exams are delivered through Pearson VUE. Select an authorized test center or online proctoring when that option is offered for the exam, location, and appointment.
- Pearson VUE Test Center - Take the exam in person at an available authorized testing location, subject to the exam's current delivery availability.
- OnVUE Online Proctored Exam - Take an eligible exam remotely after meeting Pearson VUE's identity, system, connectivity, workspace, and secure-testing requirements.
- Online Exam Rules: Run the Pearson VUE system test, use the permitted testing setup and private workspace, present acceptable identification, complete check-in, and follow proctor instructions.
- Test Center Rules: Arrive according to the appointment instructions with acceptable identification and follow Pearson VUE admission, security, and testing-center requirements.
Exam Registration
Follow the official Salesforce workflow for Marketing Cloud Intelligence exam registration:
- Visit the official registration portal: Pearson VUE - Salesforce Certification Exams
- New Marketing Cloud Intelligence exam registration closed July 24, 2026. Candidates already registered can manage the existing Pearson VUE appointment and must take the exam by August 31, 2026.
- Confirm that the name on the testing profile matches the acceptable government-issued identification you will present, and review the appointment confirmation before exam day.
- Before payment, review the Marketing Cloud Intelligence exam fee, applicable taxes, voucher eligibility, appointment rules, and the final Marketing Cloud Intelligence certification cost displayed at checkout.
After Passing the Exam
After the AP-215 exam, Salesforce records the official result through its certification testing workflow.
- Exam Results: Salesforce reports the official exam result through its certification testing workflow. A passing result earned within the final exam window awards the credential until its announced retirement.
- Review the official Salesforce certification information: Marketing Cloud Intelligence Accredited Professional
- Successful candidates earn Marketing Cloud Intelligence Accredited Professional. Keep the Trailblazer Profile and contact information current so credential status and maintenance information remain accurate.
Why the AP-215 Exam Is Worth It
- Validates current knowledge aligned to the official Marketing Cloud Intelligence scope and published Salesforce objectives.
- Gives already-registered candidates a final opportunity to earn the credential before the August 31, 2026 exam deadline.
- Documents specialized Salesforce capability on the Trailblazer Profile even after the credential later shows retired status.
- Helps structure focused preparation around role-relevant platform skills and implementation decisions.
Prepare with actual exam questions
To strengthen your knowledge and approach exam day with confidence. We provide practice questions to help you understand the exam format and question patterns.
Access the Real Exam QuestionsContact our consultant today for personalized guidance.
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- Atmic Networks is a trusted global provider of professional IT training and certification mentorship.
- We deliver regularly updated, industry-relevant content tailored to real-world demands.
- Our expert mentors bring hands-on experience to guide your learning journey.
- Our clients consistently achieve high success rates in their certification exams.
- Enjoy instant access to high-quality digital learning materials.
- We offer dedicated 24/7 customer support to assist you whenever you need it.
Top Reasons to Choose
Marketing Cloud Intelligence Accredited Professional
Turn Marketing Cloud Intelligence Knowledge into Measurable Readiness
The AP-215 exam aligns preparation to Salesforce's official objectives, giving the Marketing Cloud Intelligence syllabus a clear purpose: connect product knowledge with the decisions expected in the role.
Build Skills That Matter in Real Salesforce Work
Use Trailhead and hands-on Salesforce practice to reinforce marketing data and audience management, campaign and journey design, and related scenarios. That makes preparation useful beyond the test itself.
Strengthen Your Salesforce Career Story
For candidates already registered, this final exam window can document specialized capability before the credential retires.
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Very helpful and accurate content helped me pass the exam. Thank you
Good support and guidance was received throughout the Marketing Cloud certification process.
Thanks for your service. Great!
The certification process was simple, clear, and easy to follow.
Completed the Marketing Cloud Intelligence certification without any difficulty.
FAQ
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Will Salesforce identify unscored items during the AP-215 exam?
When an exam guide states that unscored items can appear, candidates should answer every item normally; Salesforce does not provide a special answering rule that lets candidates safely skip suspected unscored questions.
-
Can I use a live Salesforce org or product documentation while taking AP-215?
No. Salesforce certification exams are secure proctored assessments; candidates should not expect to access a live org, external documentation, websites, notes, or study materials during the exam unless Salesforce explicitly grants an accommodation.
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Does earning Marketing Cloud Intelligence Accredited Professional include a Salesforce product license?
No. A certification validates knowledge and skills; it does not by itself provision a Salesforce org, product subscription, feature entitlement, or employer access.
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Can I request a testing accommodation for the AP-215 exam?
Yes. Follow Salesforce's current accommodation process early enough for the request to be reviewed and associated with the exam arrangement before the appointment.
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Can I share questions I remember from the AP-215 exam afterward?
No. Salesforce certification exams are protected by exam-security and candidate-agreement rules. Discuss concepts and official objectives instead of reproducing or distributing live exam questions.
