Certification Overview
To earn the Dynamics 365 Customer Experience Analyst Associate certification, candidates must pass one required exam.
📌 Important
-
Microsoft lists this as a single-exam certification path.
-
There are no mandatory prerequisite exams or prerequisite certifications required for this certification.
-
However, Microsoft recommends experience with data analytics, customer data platforms, and Dynamics 365 Customer Insights.
Track Details & Exam Requirements
🔹 Associate Exam (Required)
MB-260: Microsoft Customer Data Platform Specialist
This exam measures the ability to configure and manage Dynamics 365 Customer Insights, including data ingestion, unification, segmentation, and analytics.
Exam Details
Exam Code: MB-260
Exam Name: Microsoft Customer Data Platform Specialist
Exam Duration: ~100–120 minutes
Passing Score: 700 / 1000
Exam Type: Microsoft role-based certification exam
Delivery: Pearson VUE (online proctoring or test center)
Languages: Multiple languages supported by Microsoft
Certification Level: Associate
What This Certification Validates
With the Dynamics 365 Customer Experience Analyst Associate certification, you demonstrate the ability to:
• Configure and manage Dynamics 365 Customer Insights
• Ingest and unify customer data from multiple sources
• Create customer segments and profiles
• Generate analytics and insights from customer data
• Design customer engagement strategies based on data insights
• Support marketing and business teams with customer intelligence
These skills help organizations understand customer behavior and deliver personalized customer experiences.
Exam Skills Measured
The MB-260 exam evaluates several major skill domains.
1. Ingest and Transform Data (20–25%)
Candidates must understand how to:
• Configure data ingestion from multiple data sources
• Transform and prepare data for analytics
• Manage data mapping and schema configuration
• Monitor data ingestion pipelines
2. Unify Customer Data (20–25%)
Candidates should be able to:
• Create unified customer profiles
• Configure identity resolution rules
• Merge and reconcile customer records
• Manage data relationships across sources
3. Create Customer Segments and Insights (25–30%)
This domain focuses on:
• Designing customer segments based on behavior and attributes
• Generating customer insights and predictions
• Configuring customer metrics and KPIs
• Delivering insights for marketing and engagement strategies
4. Configure Customer Insights Solutions (20–25%)
Candidates must understand how to:
• Configure Dynamics 365 Customer Insights environments
• Manage security roles and permissions
• Integrate Customer Insights with other Microsoft services
• Deploy and maintain analytics solutions
Validity & Recertification
Microsoft role-based certifications expire annually.
To renew certification:
• Complete a free renewal assessment on Microsoft Learn before the certification expiration date.
Recommended Experience
Although there are no formal prerequisites, Microsoft recommends candidates have:
• Experience with data analytics and business intelligence
• Familiarity with customer data platforms (CDPs)
• Knowledge of Dynamics 365 Customer Insights
• Experience analyzing customer data and generating insights
• Understanding of marketing analytics and customer engagement strategies
This certification is considered an associate-level customer analytics certification.
Who Should Pursue This Certification?
This certification is ideal for professionals such as:
• Customer Experience Analysts
• Marketing Data Analysts
• Customer Insights Specialists
• Business Intelligence Analysts working with customer data
• CRM and marketing analytics professionals
Career Benefits
• Demonstrates expertise in customer analytics and customer data platforms
• Validates skills in Dynamics 365 Customer Insights configuration and analysis
• Supports careers in customer analytics, marketing insights, and CRM analytics
• Recognized Microsoft certification for customer experience analytics roles
• Shows employers you can transform customer data into actionable insights
Summary
The Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate certification validates a candidate’s ability to configure Dynamics 365 Customer Insights, unify customer data, and generate actionable customer insights.
Key points
• Requires one exam: MB-260
• No prerequisite certification required
• Focuses on customer data ingestion, unification, segmentation, and analytics
• Associate-level Microsoft Dynamics customer analytics certification.
